The Critter integration is currently in beta for our customers using the in-home version of our software. Please reach out to support@timetopet.com if you're interested in joining the beta group.
Time To Pet has partnered with Critter to help your business do more with the data you already have. The Critter x Time To Pet integration connects your operational data with marketing automation, enabling personalized client engagement, repeat bookings, and clearer insight into what's driving your revenue—without manual data entry or CSV exports.
What is Critter?
Critter is a CRM and marketing automation platform built specifically for pet care businesses. It's designed to help you attract, retain, and re-engage clients using the data that comes naturally from running your business.
With Critter, you can:
Automate client lifecycle tracking — move customers from new lead to loyal client with smart rules that trigger based on real activity
Run targeted email and SMS campaigns — send the right message at the right time with segmentation based on booking history, spend, and engagement
Build automated programs — win-back inactive clients, celebrate pet birthdays, follow up after appointments, and more
Capture new leads — use embeddable forms, a Meet & Greet scheduler, and referral links to bring new customers into your pipeline
Understand your business — get reporting dashboards, customer lifetime value analysis, ROI tracking, and Togo AI, Critter's built-in AI assistant that actively monitors your data and surfaces insights
Critter is available in three plans—Starter ($49/month), Grow ($149/month), and Pro ($349/month).
What Data Syncs to Critter?
When you connect Time To Pet to Critter, the following data is pushed from your Time To Pet account to Critter automatically:
Client Data
Client name, email, phone number, and address
Client status
Communication preferences - email and/or SMS
Client revenue - lifetime value, unpaid balances, past due balances, credit balance
Pet Data
Pet name, pet type, breed, birthday
Pet status and deceased indicator
Client-to-pet ownership relationships
Pet record creation date and last updated date
Appointment Data
Appointment details including date, time, service name, assigned staff, and location
Appointment status (scheduled, confirmed, completed, cancelled, or no-show)
Indication of “is first visit” and “is last visit”
Creation date, last updated date, and deleted date
Invoice Data
Invoice totals - subtotal, total due, amount paid, balance due, gratuity amount
Dates - due date, creation date, date last updated, date deleted
Payment Data
Invoice related to payment
Client that made the payment
Payment status, payment method, payment date
Services
Service type, name, description, price and duration (minutes)
Active or inactive
Created at date, last updated date
Staff
Staff names, name for clients
Role
Active or inactive status
Created at date, last updated date
Company
Company name, city and state
Timezone
Currency
Created at date, last updated date
Historical Data
When you first connect Critter and Time To Pet, you will have the option to choose to import one year’s worth of data or all historical data. This means lifecycle automation, LTV calculations, and retention analytics can start working right away—you won't need to wait weeks for data to accumulate.
After the initial sync, your data stays up to date automatically with ongoing real-time syncing.
How to Enable the Critter Integration
1. Navigate to Integrations and Select Critter
From your Time To Pet account, go to Settings and select Integrations.
2. Get Started
Click the Set Up With Critter button. You'll be taken to Critter's signup page to create your Critter account and start your 7-day free trial.
3. Complete Sign Up on Critter’s Website
Critter and Time To Pet are separate products, so you’ll have to create an account directly within Critter. All subscription costs will be processed through Critter and are separate from your Time To Pet subscription costs.
4. Authenticate Back to Time To Pet and Confirm Data Connection
Once you've set up your Critter account, you'll be redirected back to Time To Pet to authorize the connection.
If you're not already signed in to Time To Pet, you'll be prompted to sign in first.
Once signed in, you'll see a confirmation page asking you to approve the request to send your data to Critter.
Review and agree to the data sharing request.
5. Data Starts Syncing
Once approved, Time To Pet will begin pushing your data to Critter. Your historical data (one year’s worth or all historical data) will load as part of the initial setup, and ongoing syncing will keep everything up to date from there.
Token Management
When you approve the connection between Time To Pet and Critter, an API token is created for you. An API token is like a digital key that lets Critter securely access your Time To Pet data on your behalf. When you connect the two apps, Time To Pet hands Critter this key so it can automatically pull in your clients, pets, appointments, and other information—without you needing to export files or enter anything manually.
You don't need to do anything with the token itself; it works behind the scenes. But if you ever want to rotate your credentials, disconnect Critter or revoke its access, managing your token is how you do that.
Available Information About A Token
Name - this is the name given to your token
Client ID - the ID that connects your token to your account, effectively ensuring that only your data is pulled for your Critter account
Client Secret - this is a security measure used to validate request from Critter for your data
Scopes - any data that you approved to send to Critter are listed here
Status - current status of the token
Created Date - the date your token was Created
Rotating Tokens
Rotating a token is something that should be done for security purposes. You don’t need to do it often but should the need arise, you can select Rotate for the token connected to Critter
Revoking Tokens
Revoking a token will break the integration between Time To Pet and Critter, no data will sync after you have revoked a token. Should you choose to do this, we will present a confirmation screen prior to revoking the token.
Questions?
If you have questions about the Critter integration, reach out to the Time To Pet support team at support@timetopet.com or use the chat beacon inside your Time To Pet dashboard.
For questions about Critter's features, plans, or onboarding, you can contact Critter directly at support@critter.pet.